StoreHub Takes ShardLab Investment to Build New Payments and Rewards Products
The Kuala Lumpur platform behind 200 million transactions a year is preparing its next act, and Malaysia's SME checkout battleground is shifting toward loyalty.

StoreHub, a Kuala Lumpur-based commerce and payments platform operating across Malaysia, the Philippines, Thailand and Japan, has received an undisclosed strategic investment from ShardLab, a Singapore-based venture studio. The stated purpose is to explore new payments and rewards offerings. The scale behind the deal is significant: more than 20,000 merchant locations and over 200 million transactions a year, worth roughly US$3.5 billion in annual transaction value. For Malaysian SMEs, the signal is that checkout data is becoming the raw material for the next wave of loyalty, payments, and AI-driven retention products.
AI Summary
StoreHub, a Kuala Lumpur-based commerce and payments platform operating across Malaysia, the Philippines, Thailand and Japan, has received an undisclosed strategic investment from ShardLab, a Singapore-based venture studio. The stated purpose is to explore new payments and rewards offerings. The scale behind the deal is significant: more than 20,000 merchant locations and over 200 million transactions a year, worth roughly US$3.5 billion in annual transaction value. For Malaysian SMEs, the signal is that checkout data is becoming the raw material for the next wave of loyalty, payments, and AI-driven retention products.
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